Local SEO
Local SEO checklist for service providers
Create separate pages for your main services, mention service areas naturally, add customer reviews, include map/contact details, and keep your phone number consistent across the website and Google Business Profile.
- Best for plumbers, clinics, salons, consultants, agencies, and repair services.
- Use FAQs to answer pricing, timing, location, and process questions.
- Add project photos and testimonials to prove real experience.
Technical SEO
Website speed and technical SEO basics
A fast website helps users stay longer and makes your pages easier to crawl. Compress large images, avoid heavy scripts, use clean heading structure, fix broken links, and submit your sitemap after important updates.
- Use descriptive image names and alt text where useful.
- Keep page titles unique for every important page.
- Make sure forms, buttons, and phone links work on mobile.
SMM
How social media content should connect to your website
Social media creates attention, but your website should convert that attention into enquiries. Send campaign clicks to focused landing pages with the same offer, proof, pricing range, FAQs, and WhatsApp/contact options.
- Use before-and-after posts that link to related project pages.
- Create landing pages for seasonal offers and ad campaigns.
- Track which posts bring leads, not only likes.
Google Business Profile
How to turn Google Maps visitors into enquiries
Your Google Business Profile and website should support each other. Match your services, categories, photos, hours, phone number, and website landing pages so customers feel they found the right business.
- Add a contact page with address, phone, email, and WhatsApp.
- Publish updates that link to relevant website pages.
- Use review snippets and service details on the website.
Ecommerce SEO
SEO-friendly ecommerce pages that sell better
Product and category pages should include clear names, unique descriptions, delivery details, return policies, trust badges, reviews, and internal links to related products or collections.
- Write useful category descriptions instead of thin copy.
- Use clean product images and optimized file sizes.
- Add FAQs for shipping, sizing, warranty, and support.
Content Planning
Content ideas that attract the right customers
Good blogs answer questions customers ask before buying. Write about costs, comparisons, timelines, mistakes to avoid, local guides, maintenance tips, and case studies from real projects.
- "How much does a business website cost?"
- "What should a service landing page include?"
- "How to improve website enquiries from social media?"